The Data Standards Company

Powerful Data Standards
at scale

Enterprise marketing metadata and taxonomy management that transforms data silos into connected performance. Streamline data workflows, accelerate time-to-market, and unlock growth through enterprise-wide standardized metadata that’s AI-ready.

  • No Data Drama®
  • SOC 2 Type II
  • 25% of the Fortune 100 rely on Claravine
I would 100% recommend Claravine to our peers because of the ease of the tool.
Erin Boyle
Director of Product Analytics & Optimization · Wyndham
For us, choosing Claravine was about consistency so we could continue to scale.
Andrew Laycock
Analytics Manager · Carhartt
If those gaps were there, Claravine came to save the day.
Paulina Davila
Lead Data Engineer · Saatchi & Saatchi
Before Claravine, people were doing things ten different ways. Now, people have gotten on the bus and are using one consistent approach.
Mary Daniel
Project Administrator · Vanguard
With these integrations in place, our agency teams can confidently set up campaigns, knowing every element aligns seamlessly with Colgate’s taxonomy requirements.
Eric Kirtcheff
Global Head of Ad Operations · Colgate-Palmolive
The value has been immeasurable, the way that we’ve been able to implement this tool and really expand it to other teams.
Tim Scales
Digital Media Operations Consultant · Bristol Myers Squibb

See marketing data standardization in action

Templates view coming soon
  • Some Cost
  • Significant Cost
  • No Cost

Non-compliant data costs more than you think

How confident are you in the data driving your business decisions?

When data standards vary across teams, channels and partners, performance insights become unreliable. Integrate Claravine seamlessly into your existing processes to give your team the confidence to measure, optimize and scale with precision.

Stop questioning your data. Start leveraging it.

Trusted by marketing leaders at global brands

Leading brands and agencies choose Claravine to achieve consistency and performance at scale.

Under ArmourHolland AmericaSaatchi & SaatchiWyndhamColgate-PalmoliveVanguardCarharttBristol Myers SquibbSlalom

Why marketing teams choose Claravine

  1. Connected data. Collaborative teams.

    Align every team, individual, process and channel, from the start. From internal operations to external agency partners, metadata becomes a single source of truth.

  2. Get to market faster – with more control

    Accelerate launch processes without compromising governance. Claravine customers experience an 80% reduction in manual data clean up tasks, meaning you can produce more without delays.

  3. Deeper insights to make smarter decisions

    Clear and consistent metadata ensures accurate reporting for measurement, attribution and optimization. Boost ROAS and campaign performance by eliminating costly errors from missing tracking or misattributed spend.

  4. Operationalize AI readiness

    Well-functioning AI requires quality data. With proper data rules and guardrails, Gen AI empowers experimentation with faster execution.

Campaign naming, standardized automatically

Three teams, three naming conventions — one validated standard flowing into Adobe Analytics & GA4.

Stop wasting time on data archaeology

Real-time validation and unified standards eliminate errors and empower confident actions.

Marketing, operations, and analysts working from the same data foundation transforms internal communication from reactive troubleshooting to proactive strategy. Claravine eliminates productivity drains — like hours spent correcting manual errors — and connects previously siloed systems into a unified framework.

How your team spends its week
Before Claravine
Data cleanup 80%
20%
With Claravine
20%
Strategy & growth80%
80%less time correcting manual errors — hours handed back to strategy every week.

One platform, every system: seamless integration

Your marketing ecosystem spans hundreds of tools and platforms, each with its own data formats and standards. Connecting them shouldn’t require an army of developers or months of custom coding. Claravine’s connectors, APIs, add-ins, and extensions eliminate complexity, allowing you to link your entire marketing stack in hours, not quarters.

Bitly
Box
Branch
Google Ads
Snowflake

Establish Claravine as your single source of truth, where clean, standardized data flows seamlessly into every downstream system.

Are you ready to stop fighting for data compliance?

Schedule a call to learn why enterprise brands choose Claravine to produce quality metadata and taxonomy.